Why SEO is Important

Why SEO is Important

Search engines use programs called spiders, crawlers, or robots that follow the links from page to page and download a copy of each one found.

Pages are then analyzed, indexed, and added to its database. Websites are crawled at different rates. the more they like the site the more often they come back. Use of interesting content and keywords are a large factor. You can also set the time which you would like to be crawled.

Information which the search engine operators view as important to pass on is added to the analysis of the results of specific keyword searches.

An analysis of an existing web site can greatly improve the site’s ranking for specific searches. Then the recommended changes are made to increase ranking.

Changes such as; the content of the pages, image tagging, keyword and keyword phrases, title tag, URL structure, editing or limiting the number of characters in any of the aforementioned will optimize your website.

Page Most Relevant Keywords / Keyphrases:

Google came up with a new algorithm called “Phrase Rank” in 2006, a process of indexing including identification of phrases and/or related phrases.

The system analyzes the sequences of words and evaluates them as good or bad phrases. Good phrases are the ones that occur quite frequently across the indexed documents or have a distinguished appearance.

Google has an extremely effective method against manipulation attempts such as with the well-known nonsense method “keyword density” or the “dynamically generated” keyword-rich web pages. Having a keyword density which is very high could result in triggering spam filters on a search engine, drastically reducing your chances of getting high rankings.

Be certain that you have structured themes in your content, and that you include a supporting cast of semantically connected keywords. Reference Google’s patent 7,249,121 – Identification of semantic units from within a search query.

These are keywords found on the web page. These are the words which you probably intend to be targeted for in the search engines.

The three lists indicate single words, groups of two words, and groups of three words, respectively. Following the word or group of words, is the number of times it was found on the page, and the keyword density for that word or phrase.

The links that follow the list items will give search results for the keyword(s) at Google, Yahoo!, and Bing Search, respectively.

You should consider placing only targeted keywords from this list into your keywords meta tag in order to achieve 100% relevancy to your page content.


The count is the number of words in the content. They then take the keywords and divide to see the ratio of the keyword to content count.

Although there is no exact “correct number” it seems the best density is between 7% to 15% where 7 shows there is importance to the word as related to your content and 15 is not yet spamming or word stuffing. Once you reach those numbers we compare your position on the Google pages to your competitor and may have to increase the density to move you up.

Think of it as making homemade soup or sauce you add a pinch here and there as needed until you get it just right.


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